The evolution of the sales process : relationship selling versus "the Challenger Sale"
Scott A. Inks, Ramon A. Avila and George Talbert
| Year of publication: |
2019
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|---|---|
| Authors: | Inks, Scott A. ; Avila, Ramon A. ; Talbert, George |
| Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9167, ZDB-ID 2659000-1. - Vol. 29.2019, 1, p. 88-98
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| Subject: | Challenger sale | problem-solving selling | Relationship selling | sales education | trust-based selling | Verkauf | Selling | Beziehungsmarketing | Relationship marketing | Verkaufspersonal | Salespeople | B-to-B-Marketing | Business-to-business marketing | Vertrieb | Physical distribution | Marketingmanagement | Marketing management |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/21639159.2018.1552527 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012257885