The expansion of branding in international marketing : the case of olive oil : 1870s-1930s
Year of publication: |
2020
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Authors: | Ramon-Muñoz, Ramon |
Published in: |
Business history. - London : Taylor & Francis, ISSN 1743-7938, ZDB-ID 2050203-5. - Vol. 62.2020, 1, p. 98-122
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Subject: | Branding | commodity chain | international trade | migration | quality uncertainty | Markenführung | Brand management | Internationales Marketing | International marketing | Produktqualität | Product quality | Olivenöl | Olive oil |
Description of contents: | Description [doi.org] |
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