The Experience Effect: Engage Your Customers with a Consistent and Memorable Brand Experience
Year of publication: |
2011
|
---|---|
Authors: | Borrieci, Ronald N. |
Published in: |
Journal of Product & Brand Management. - Emerald Group Publishing Limited, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 20.2011, 5, p. 430-431
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Consumer behaviour | Consumer marketing | Target marketing | Target audience |
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