The facilitating role of negative emotion in decision making process : a hierarchy of effects model approach
Year of publication: |
2016
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Authors: | Koshkaki, Emadeddin Rahmanian ; Solhi, Sepideh |
Published in: |
The journal of high technology management research. - Amsterdam [u.a.] : Elsevier, ISSN 1047-8310, ZDB-ID 1041080-6. - Vol. 27.2016, 2, p. 119-128
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Subject: | Negative emotion | Decision making process | Consumer behavior | Hierarchy of effects model | Emotion | Konsumentenverhalten | Consumer behaviour | Experiment | Entscheidung | Decision | Theorie | Theory | Hierarchie | Hierarchy |
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