The Financial Rewards of New Product Introductions
Year of publication: |
[2014]
|
---|---|
Authors: | Bayus, Barry L. |
Other Persons: | Erickson, Gary (contributor) ; Jacobson, Robert (contributor) |
Publisher: |
[2014]: [S.l.] : SSRN |
Extent: | 1 Online-Ressource (29 p) |
---|---|
Type of publication: | Book / Working Paper |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments April 2001 erstellt |
Other identifiers: | 10.2139/ssrn.267896 [DOI] |
Classification: | L2 - Firm Objectives, Organization, and Behavior ; M3 - Marketing and Advertising |
Source: | ECONIS - Online Catalogue of the ZBW |
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