The formation, organisation and management of MyFootballClub : implications for marketing practice
Year of publication: |
2008
|
---|---|
Authors: | Chadwick, Simon ; Garford, Will ; Guimaraes, Guilherme ; O'Reilly, Daragh |
Published in: |
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing. - London : Palgrave Macmillan Ltd., ISSN 1746-0166, ZDB-ID 2190008-5. - Vol. 10.2008/09, 2, p. 150-160
|
Subject: | Virtuelle Organisation | Virtual organization | Sportorganisation | Sport organization | Sportmanagement | Sport management | Social Web | Social web | Großbritannien | United Kingdom |
-
Corthouts, Joris, (2019)
-
Relationship marketing in sport : an exploratory study in the UK context
Sista, Suren, (2016)
-
And if the ball does not cross the line? : a comprehensive analysis of football clubs' performance
Zambom-Ferraresi, Fabíola, (2017)
- More ...
-
The formation, organisation and management of MyFootballClub : implications for marketing practice
Chadwick, Simon, (2008)
-
Brand community, loyalty and promise in myfootballclub.co.uk
Guimaraes, Guilherme, (2016)
-
Segmentation, environmental identity and stages of change : An application to a wildlife trust
Wells, Victoria K., (2021)
- More ...