The four Ps of patient experience : a new strategic framework informed by theory and practice
Year of publication: |
October-December 2018
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Authors: | Kash, Bita A. ; McKahan, Molly ; Tomaszewski, Lesley ; McMaughan, Darcy |
Published in: |
Health marketing quarterly. - Philadelphia, Pa. : Taylor & Francis, ISSN 0735-9683, ZDB-ID 639428-0. - Vol. 35.2018, 4, p. 313-325
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Subject: | Customer service in healthcare | patient experience | patient as customer | patient satisfaction | strategic framework | Patienten | Patients | Gesundheitsversorgung | Health care | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality | Krankenhaus | Hospital | Gesundheitswesen | Health care system | Konsumentenverhalten | Consumer behaviour | Kundenservice | Customer service |
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