The fusion marketing bible : fuse traditional media, social media, and digital media to maximize marketing
Lon Safko
| Year of publication: |
c 2013
|
|---|---|
| Authors: | Safko, Lon |
| Publisher: |
New York, NY [u.a.] : McGraw-Hill |
| Subject: | Marketing | Online-Marketing | Internet marketing | Social Web | Social web |
| Description of contents: | Table of Contents [digitale-objekte.hbz-nrw.de] |
| Extent: | XXI, 265 S. Ill., graph. Darst. cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-07-180113-8 ; 978-0-07-180113-3 ; 978-0-07-180114-0 ; 978-0-07-180114-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010466961