Competitive advantage : a longitudinal analysis of the roles of data-driven innovation capabilities, marketing agility, and market turbulence
OmarA. Alghamdi, Gomaa Agag
| Year of publication: |
2024
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|---|---|
| Authors: | Alghamdi, Omar A. ; Agag, Gomaa |
| Published in: |
Journal of retailing and consumer services. - Amsterdam : Elsevier Science, ISSN 0969-6989, ZDB-ID 2020784-0. - Vol. 76.2024, Art.-No. 103547, p. 1-15
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| Subject: | and Longitudinal analysis | Competitive advantage | Data driven innovation capabilities | Dynamic capabilities view | Market turbulence | Marketing agility | Wettbewerbsvorteil | Dynamische Kompetenzen | Dynamic capabilities | Innovation | Innovationsmanagement | Innovation management | Ressourcenorientierter Ansatz | Resource-based view | Marketingmanagement | Marketing management | Unternehmenserfolg | Firm performance | Längsschnittanalyse | Longitudinal analysis |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2023.103547 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014460768