The future of press research
Year of publication: |
1963
|
---|---|
Authors: | Henry, Harry |
Published in: |
Research in advertising. (5. Annual Conference of the Market Research Society, held in March 1962.). - London : Oakwood P.. - 1963, p. 102-112
|
Subject: | Leseranalyse | Werbung | Zeitschrift |
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