The future of strategic communication : organizational and societal well-being, influences, measures, and new directions
Year of publication: |
2015
|
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Other Persons: | Heath, Robert L. (contributor) ; Gregory, Anne (contributor) |
Published in: |
Strategic communication ; Vol. 4
|
Publisher: |
Los Angeles : Sage Reference |
Subject: | Öffentlichkeitsarbeit | Public relations | Strategisches Management | Strategic management |
Description of contents: | Table of Contents [gbv.de] |
Extent: | XII, 392 S. graph. Darst. |
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Series: | |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors |
Language: | English |
Notes: | Enth. 21 Beitr. |
Source: | ECONIS - Online Catalogue of the ZBW |
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Triantafillidou, Amalia, (2022)
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Strategic planning for public relations
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Public arena : input, power, converging/diverging voices, and tensions
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