The games people play: How the entertainment value of online ads helps or harms persuasion
| Year of publication: |
2011
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|---|---|
| Authors: | Jung, Jae Min ; Min, Kyeong Sam ; Kellaris, James J. |
| Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 28.2011, 7, p. 661-682
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