Cross-cultural differences in social media use : implications for international social media marketing strategy
Year of publication: |
2022
|
---|---|
Authors: | Jung, Jae Min ; Min, Kyeong Sam ; Schiele, Kristen R. ; Kim, Anthony ; Hu, Jing ; Liu, Xin ; Haugtvedt, Curtis P. ; Kellaris, James J. |
Published in: |
The SAGE handbook of social media marketing. - Los Angeles : SAGE reference, ISBN 978-1-5297-4378-4. - 2022, p. 30-57
|
Subject: | Social Marketing | Social marketing | Interkulturelles Marketing | Cross-cultural marketing |
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