The gear model of advertising : modelling human response to advertising stimuli
Michael E. Cramphorn; Denny Meyer
| Year of publication: |
2009
|
|---|---|
| Authors: | Cramphorn, Michael E. ; Meyer, Denny |
| Published in: |
International journal of market research : JMRS ; the journal of the Market Research Society. - [London?] : Sage, ISSN 1470-7853, ZDB-ID 2006314-3. - Vol. 51.2009, 3, p. 319-339
|
| Subject: | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Marktforschung | Market research | Welt | World |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003847196