The global brand : how to create and develop lasting brand value in the world market
Nigel Hollis
| Year of publication: |
2008 ; 1. ed.
|
|---|---|
| Authors: | Hollis, Nigel |
| Publisher: |
New York, NY [u.a.] : Palgrave Macmillan |
| Subject: | Markenführung | Brand management | Internationales Marketing | International marketing | Markenpolitik |
| Description of contents: | Table of Contents [gbv.de] ; Description [loc.gov] ; Description [loc.gov] |
| Extent: | XVII, 254 S. graph. Darst. 25 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Ratgeber ; Guidebook |
| Language: | English |
| ISBN: | 0-230-60622-9 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012051059