The global burger war : Russians are looking for the best fast food option
Year of publication: |
2011
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Authors: | Ostapenko, Nikolai V. |
Published in: |
Competitiveness review : an international business journal incorporating Journal of global competitiveness. - Bingley [u.a.] : Emerald, ISSN 1059-5422, ZDB-ID 2473954-6. - Vol. 21.2011, 4, p. 397-406
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Subject: | Schnellgastronomie | Fast-food industry | Konsumentenverhalten | Consumer behaviour | Internationaler Markteintritt | International market entry | Nationalkultur | National culture | Russland | Russia |
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