The global corporate brand book
Michael Morley
| Year of publication: |
2009
|
|---|---|
| Authors: | Morley, Michael |
| Publisher: |
Basingstoke [u.a.] : Palgrave Macmillan |
| Subject: | Firmenimage | Corporate reputation | Markenführung | Brand management |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XVII, 230 S. graph. Darst. 24cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 1-4039-9663-6 ; 978-1-4039-9663-3 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003812050