The globalisation of the media : towards cultural homogeneity?
Year of publication: |
2015
|
---|---|
Authors: | Virkar, Shefali |
Published in: |
Analyzing the cultural diversity of consumers in the global marketplace. - Hershey, Pa. : Business Science Reference, ISBN 978-1-4666-8262-7. - 2015, p. 20-36
|
Subject: | Welt | World | Globalisierung | Globalization | Kommunikationsmedien | Communication media | Mediensektor | Media industries |
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