The globalization of social media : consumer relationships with brands evolve in the digital space
Year of publication: |
2011
|
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Authors: | Hutton, Graeme ; Fosdick, Maggie |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 51.2011, 4, p. 566-570
|
Subject: | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Welt | World | 2006- |
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