The globalization of sport and the mass-mediated identity of Hines Ward in South Korea
Year of publication: |
2012
|
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Authors: | Jun, Jong Woo ; Lee, Hyung Min |
Published in: |
Journal of sport management : the official journal of the North American Society of Sport Management. - Champaign, Ill. : Human Kinetics Publ., ISSN 0888-4773, ZDB-ID 1052907-X. - Vol. 26.2012, 2, p. 103-112
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Subject: | Ballsport | Ball game | Globalisierung | Globalization | Nationalkultur | National culture | Mediale Berichterstattung | Media coverage | Sportmarketing | Sports marketing | Südkorea | South Korea |
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