The good-better-best approach to pricing : best approach to pricing
Rafi Mohammed
| Year of publication: |
September-October 2018
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|---|---|
| Authors: | Mohammed, Rafi |
| Published in: |
Harvard business review : HBR. - Boston, Mass. : Harvard Business School Publ. Corp., ISSN 0017-8012, ZDB-ID 2382-6. - Vol. 96.2018, 5, p. 106-115
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| Subject: | price-sensitive demand | Preismanagement | Pricing strategy | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011924530