The Good Samaritan and the Marketer : public perceptions of humanitarian and international development NGOs
Irene Bruna Seu, Frances Flanagan and Shani Orgad
| Year of publication: |
August 2015
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|---|---|
| Authors: | Seu, Irene Bruna ; Flanagan, Frances ; Orgad, Shani |
| Published in: |
International journal of nonprofit and voluntary sector marketing. - Chichester : Wiley & Sons, ISSN 1465-4520, ZDB-ID 2211865-2. - Vol. 20.2015, 3, p. 211-225
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| Subject: | Nonprofit-Marketing | Nonprofit marketing | Marketingmanagement | Marketing management | Reputation | Vertrauen | Confidence | Nichtregierungsorganisation | Non-governmental organization | Gemeinnützige Organisation | Charitable organization | Großbritannien | United Kingdom |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/nvsm.1520 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011493295