The great American blow-up : puffery in advertising and selling
Ivan L. Preston
| Year of publication: |
1996 ; Rev. ed.
|
|---|---|
| Authors: | Preston, Ivan L. |
| Publisher: |
Madison, Wis. [u.a.] : Univ. of Wisconsin Press |
| Subject: | USA | Werbung | Recht | Geschichte |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | VIII, 243 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| ISBN: | 0-299-15250-2 ; 0-299-15254-5 |
| Source: |
Persistent link: https://www.econbiz.de/10004319772