The green B&B promotion strategies for tourist loyalty : surveying the restart of Chinese national holiday travel after COVID-19
Gangwei Cai, Lei Xu, Weijun Gao
| Year of publication: |
2021
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|---|---|
| Authors: | Cai, Gangwei ; Xu, Lei ; Gao, Weijun |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 94.2021, p. 1-10
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| Subject: | COVID-19 pandemic | Green/healthy B&B (bed and breakfast) | Holiday destination/travel | Hospitality promotion strategy | SEM (structural equation modeling) | Tourist loyalty | Coronavirus | Urlaubsverhalten | Holiday behaviour | Strukturgleichungsmodell | Structural equation model | Tourismus | Tourism | Hotellerie | Hotel industry | Beziehungsmarketing | Relationship marketing | Tourismusmarketing | Tourism marketing | Tourismuswirtschaft | Tourism industry | Wirkungsanalyse | Impact assessment | Kundenzufriedenheit | Customer satisfaction | Internationaler Tourismus | International tourism |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijhm.2020.102704 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012495090