Endogenous sunk costs and the geographic differences in the market structures of CPG categories
Bart Bronnenberg; Sanjay Dhar; Jean-Pierre Dubé
| Year of publication: |
2011
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|---|---|
| Authors: | Bronnenberg, Bart J. ; Dhar, Sanjay ; Dubé, Jean-Pierre |
| Published in: |
Quantitative marketing and economics : QME. - Dordrecht [u.a.] : Springer Science + Business Media, ISSN 1570-7156, ZDB-ID 2114104-6. - Vol. 9.2011, 1, p. 1-23
|
| Subject: | CPG = consumer package goods | Konsumgüter | Consumer goods | Marktstruktur | Market structure | Marktanteil | Market share | Werbung | Advertising | Sunk Costs | Sunk costs | Lebensmittelmarkt | Food market | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009006709