The growing importance of software as a driver of value exchange
Year of publication: |
2019
|
---|---|
Authors: | Hofacker, Charles F. |
Published in: |
Marketing in a digital world. - Bingley, UK : Emerald Publishing, ISBN 978-1-78756-340-7. - 2019, p. 85-95
|
Subject: | Software products | Autonomous software | Agency | Complexity | Artificial intelligence | Tangibility | Künstliche Intelligenz | Software | Softwareindustrie | Software industry | Softwareentwicklung | Software development |
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