The growth gamble : when leaders should bet big on new business and how to avoid expensive failures
Andrew Campbell and Robert Park
| Year of publication: |
2005
|
|---|---|
| Authors: | Campbell, Andrew ; Park, Robert |
| Publisher: |
London [u.a.] : Brealey Internat. |
| Subject: | Unternehmenswachstum | Firm growth | Unternehmenspolitik | Corporate policy | Strategisches Management | Strategic management |
| Description of contents: | Table of Contents [external.dandelon.com] ; Description [loc.gov] ; Description [loc.gov] |
| Extent: | XV, 321 S 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | The challenge of new businessesBeating the odds -- The difficulties of building new legs -- When low growth is better than gambling -- The new business traffic lights -- Diversification -- Searching for new businesses -- Is there a role for corporate venturing? -- Positioning and supporting a new business -- An age of realism. |
| ISBN: | 1-904838-04-9 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002538899