The Guaranty Trust Bank of Nigeria : from niche positioning to mass-market branding
Year of publication: |
2009
|
---|---|
Authors: | Maklan, Stan ; Knox, Simon |
Published in: |
Thunderbird international business review. - New York, NY : Wiley, ISSN 1096-4762, ZDB-ID 1411657-1. - Vol. 51.2009, 4, p. 385-398
|
Subject: | Bank | Unternehmenserfolg | Firm performance | Nigeria | 2002-2006 |
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