The hand, the bill... or both? : the role of credibility in handbill acceptance
Year of publication: |
2012
|
---|---|
Authors: | Prendengast, Gerald ; Wai, King Ting ; Cheung, Wing Yi |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 52.2012, 1, p. 128-135
|
Subject: | Außenwerbung | Outdoor advertising | Glaubwürdigkeit | Credibility | Werbewirkung | Advertising effects | Hongkong | Hong Kong |
-
Weinberger, Marc G., (2015)
-
Outdoor advertising in urban context : spatiality, temporality and individuality
Koeck, Richard, (2014)
-
Out-of-home advertising : a bibliometric review
Wilson, Rick T., (2024)
- More ...
-
The Hand, the Bill... or Both? The Role of Credibility in Handbill Acceptance
Prendergast, Gerard P, (2012)
- More ...