The handbook of key customer relationship management : the definitive guide to winning, managing and developing key account business
Ken Burnett
| Alternative title: | KCRM |
|---|---|
| Year of publication: |
2001
|
| Authors: | Burnett, Ken |
| Publisher: |
Harlow : Financial Times Prentice Hall |
| Subject: | Beziehungsmarketing | Relationship marketing | Key-Account-Management | Key account management | Kundenmanagement | Beziehungsmanagement |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Extent: | XIX, 401 S graph. Darst 24cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-273-65031-9 |
| Classification: | Unternehmensführung ; Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001519186