The handmade effect : what's love got to do with it?
Year of publication: |
2015
|
---|---|
Authors: | Fuchs, Christoph ; Schreier, Martin ; Van Osselaer, Stijn M. J. |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 79.2015, 2, p. 98-110
|
Subject: | handmade | machine-made | production mode | product attractiveness | love | contagion |
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