The hare and the tortoise : do earlier adopters of online channels purchase more?
Year of publication: |
2015
|
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Authors: | Li, Jing ; Konuş, Umut ; Pauwels, Koen ; Langerak, Fred |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 91.2015, 2, p. 289-308
|
Subject: | E-commerce | Channels | Segmentation | Online retailing | Customer relationship management | Channel adoption | Electronic Commerce | Beziehungsmarketing | Relationship marketing | Online-Handel | Vertriebsweg | Distribution channel | Konsumentenverhalten | Consumer behaviour | Innovationsakzeptanz | Innovation adoption | Einzelhandel | Retail trade |
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