The haunting specter of retro consumption
Year of publication: |
2021
|
---|---|
Authors: | Ahlberg, Oscar ; Hietanen, Joel ; Soila, Tuomas |
Published in: |
Marketing theory. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 1741-301X, ZDB-ID 2072860-8. - Vol. 21.2021, 2, p. 157-175
|
Subject: | Affect | future | ghost | hauntology | nostalgia | retromarketing | specter |
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