The hidden risks in strategic account management strategy
Year of publication: |
2006
|
---|---|
Authors: | Piercy, Nigel F. ; Lane, Nikala |
Published in: |
Journal of Business Strategy. - Emerald Group Publishing Limited, ISSN 2052-1197, ZDB-ID 2068174-4. - Vol. 27.2006, 1, p. 18-26
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Strategic management | Key accounts | Buyer‐seller relationships |
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