The hierarchical model of market entry modes
Year of publication: |
2000
|
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Authors: | Pan, Yigang ; Tse, David K. |
Published in: |
Journal of international business studies : JIBS ; an official journal of the Academy of International Business. - Basingstoke, Hampshire : Palgrave Macmillan, ISSN 0047-2506, ZDB-ID 410609-X. - Vol. 31.2000, 4, p. 535-554
|
Subject: | Internationaler Markteintritt | International market entry | Theorie | Theory | China |
Extent: | Diagramme |
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Type of publication: | Article |
Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | In: Journal of international business studies |
Source: | ECONIS - Online Catalogue of the ZBW |
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