The hierarchical model of market entry modes
Year of publication: |
2008
|
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Authors: | Pan, Yigang ; Tse, David K. |
Published in: |
International marketing ; Vol. 1. - Cheltenham [u.a.] : Edward Elgar. - 2008, p. 95-114
|
Subject: | Internationaler Markteintritt | International market entry | Theorie | Theory | China |
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