The value of experience-based simulation in garnering support for radically new concepts
Year of publication: |
2021
|
---|---|
Authors: | Bauer, Julian ; Schweitzer, Fiona Maria ; Heidenrich, Sven ; Rötheli, Tobias F. |
Published in: |
International journal of innovation management. - Singapore : World Scientific Publ., ISSN 1363-9196, ZDB-ID 1339582-8. - Vol. 25.2021, 9, p. 2150095-1-2150095-23
|
Subject: | Experience design | information processing | decision-making | cognitive resistance | idea evalution | contrual level | new product development | political behavior | idea champions | radically new product | Produktentwicklung | New product development | Innovation | Innovationsmanagement | Innovation management | Kognition | Cognition | Entscheidung | Decision |
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