The Hispanic View of E-mail, Popup, and Banner Advertising
Year of publication: |
2010
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Authors: | Korgaonkar, Pradeep K. ; Silverblatt, Ronnie ; Becerra, Enrique P. |
Published in: |
International journal of e-business research : an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1548-1131, ZDB-ID 22017355. - Vol. 6.2010, 2 (1.4.), p. 45-59
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