The historic development of modern US advertising regulation
Year of publication: |
2015
|
---|---|
Authors: | Petty, Ross D. |
Published in: |
Journal of historical research in marketing. - Bingley [u.a.] : Emerald, ISSN 1755-750X, ZDB-ID 2473961-3. - Vol. 7.2015, 4, p. 524-548
|
Subject: | Advertising law and regulation | Disguised advertising | Misleading advertising | Testimonials and endorsements | Regulierung | Regulation | Werbung | Advertising | Werbebeschränkung | Advertising regulation | USA | United States |
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