The human face of e-business : engendering consumer initial trust through the use of images of sales personnel on e-commerce web sites
Year of publication: |
2008
|
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Authors: | Aldiri, Khalid ; Hobbs, Dave ; Qahwaji, Rami |
Published in: |
International journal of e-business research : an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1548-1131, ZDB-ID 2201735-5. - Vol. 4.2008, 4, p. 58-78
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Subject: | Electronic Commerce | E-commerce | Website | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour |
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