The human values’ lenses of country of origin images
Year of publication: |
2002
|
---|---|
Authors: | Balabanis, George ; Mueller, Rene ; Melewar, T.C. |
Published in: |
International Marketing Review. - MCB UP Ltd, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 19.2002, 6, p. 582-610
|
Publisher: |
MCB UP Ltd |
Subject: | National cultures | Market research | Import | Consumer behaviour |
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