The Hungarian marketing scene

Defines and discusses the climate for marketing activity within Hungarian society. Compares and contrasts conditions and practice in Western countries with those in Socialist countries. Aims to emphasize characteristics of the Hungarian market which might prove useful for the marketer wishing to establish or extend marketing relations.

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Year of publication:	1971
Authors:	Hoványi, Gabor
Published in:	European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 5.1971, 3, p. 73-82
Publisher:	MCB UP Ltd
Subject:	Hungary \| Marketing \| Socialism \| Market orientation \| Marketing strategy

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Type of publication:	Article
Type of publication (narrower categories):	research-article
Language:	English
Other identifiers:	10.1108/EUM0000000005160 [DOI]
Source:	Other ZBW resources

Persistent link: https://www.econbiz.de/10014725317