The self-expressive customization of a product can improve performance
Year of publication: |
October 2017
|
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Authors: | Kaiser, Ulrike ; Schreier, Martin ; Janiszewski, Chris A. |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 54.2017, 5, p. 816-831
|
Subject: | product customization | motivation | goal pursuit | individuality | identity |
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