The "ICON" archetype: Its influence on customer orientation and innovation in South African firms
| Year of publication: |
2007
|
|---|---|
| Authors: | Pitt, Leyland ; Salehi-Sangari, Esmail ; Berthon, Jean-Paul ; Nel, Deon |
| Published in: |
Marketing intelligence & planning. - Bradford : Emerald, ISSN 0263-4503, ZDB-ID 832078. - Vol. 25.2007, 2, p. 157-174
|