The IEBM encyclopedia of marketing
ed. by Michael J. Baker
| Year of publication: |
1999 ; 1. ed.
|
|---|---|
| Other Persons: | Baker, Michael J. (ed.) |
| Publisher: |
London [u.a.] : International Thomson Business Press |
| Subject: | Marketing |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Extent: | XIII, 865 S graph. Darst 25 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Wörterbuch ; Enzyklopädie |
| Language: | English |
| Notes: | Literaturangaben : £65.00 : CIP entry (May.) |
| ISBN: | 1-86152-304-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001362524