The IMC handbook : readings & cases in integrated marketing communications
Year of publication: |
2009
|
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Other Persons: | Kelly, J. Steven (contributor) |
Publisher: |
Chicago, Ill. : Racom Communications |
Subject: | Kommunikation | Marketing | Communication in marketing. |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Advertising and promotion : an integrated marketing communications perspective
Belch, George E., (2012)
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The IMC handbook : readings & cases in integrated marketing communications
Kelly, J. Steven, (2012)
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Brand media strategy : integrated communications planning in the digital era
Young, Antony, (2010)
- More ...
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Practicing advertising researchers and their views of academic researchers
Kelly, J. S., (1987)
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Practicing advertising researchers and their views of academic researchers
Kelly, J. Steven, (1987)
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Identifying in - store decision - makers : an analysis of purchasers of fresh fish
Kelly, J. Steven, (1974)
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