The impact and the application of marketing technology tools (MTT) in the customer oriented business environment
Year of publication: |
2010
|
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Authors: | Tomaras, Petros ; Malioukis, Alketas ; Zondiros, Dimitris |
Published in: |
Marketing and management sciences : proceedings of the International Conference on ICMMS 2008. - Singapore [u.a.] : Imperial College Pr., ISBN 1-84816-509-9. - 2010, p. 528-532
|
Subject: | Marketingmanagement | Marketing management | USA | United States | Beziehungsmarketing | Relationship marketing |
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