The impact of LinkedIn posts on employer brand perception and the mediating effects of employer attractiveness and corporate reputation
Year of publication: |
2022
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Authors: | Joglekar, Jayesh ; Tan, Caroline S. L. |
Published in: |
Journal of advances in management research : JAMR. - Bingley : Emerald, ISSN 2049-3207, ZDB-ID 2511485-2. - Vol. 19.2022, 4, p. 624-650
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Subject: | Employee-generated content | Employer brand perception | Firm-generated content | LinkedIn posts | Social media | Firmenimage | Corporate reputation | Personalmarketing | HR marketing | Social Web | Social web | Online-Marketing | Internet marketing | Wahrnehmung | Perception | Personalmanagement | Human Resource Management |
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