Is this mine? : psychological ownership and the social media follower
Year of publication: |
2022
|
---|---|
Authors: | Tan, Caroline S. L. |
Published in: |
Young consumers : insight and ideas for responsible marketers. - Bingley : Emerald, ISSN 1758-7212, ZDB-ID 2253957-8. - Vol. 23.2022, 1, p. 33-52
|
Subject: | PO transference | Psychological ownership | Social currency | Social media follower | Social media influencer | Young consumers | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing |
-
Consumer engagement : the role of social currency in online reviews
Kesgin, Muhammet, (2019)
-
Breves, Priska, (2021)
-
Torbarina, Matia, (2020)
- More ...
-
A study on factors affecting Japanese consumer’s behavior toward 5G smartphone purchase
Fukui, Mikihiro, (2024)
-
Wells, Jia, (2024)
-
Joglekar, Jayesh, (2022)
- More ...