A longitudinal study of Olympic Games' impact on the image of a host country
Year of publication: |
2019
|
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Authors: | Tasci, Asli DA ; Hahm, Jeeyeon ; Breiter Terry, Deborah |
Published in: |
Journal of travel and tourism marketing. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7306, ZDB-ID 2112951-4. - Vol. 36.2019, 4, p. 443-457
|
Subject: | country image | destination image | image change | mega event image | Olympic Games | sports events | Sportveranstaltung | Sport event | Markenimage | Brand image | Herkunftsbezeichnung | Designation of origin | Großveranstaltung | Big event | Destinationsmanagement | Destination management | Sport | Sports | Tourismusmarketing | Tourism marketing | Firmenimage | Corporate reputation | Welt | World | Sportmarketing | Sports marketing |
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